Thread: Nvidia and the gaming industry

They aren't getting access because they are 40% market share. Not the 60% market share that is Nvidia.

Originally Posted by SmokenScion

They aren't getting access because they are 40% market share. Not the 60% market share that is Nvidia.

In the past both got access, so all 100%. Why would a game developer potentially cut out 40% of it's income/profits when they could just as easily say "we are still giving both parties access"?

Too much Work? Relying on the Open source community to do it?
Guaranteed profits?

Why do Game Designers go Exclusive on one Console?

Both sides are in bed with different game devs. I don't like it, but I don't blame NVIDIA for doing it. Mantle isn't the only thing out there that AMD has implemented to sway consumers their way. Does anyone remember TressFX? The hair effect that livened up Lara Croft's ponytail in the recent Tomb Raider? AMD cards have a HUGE advantage when TressFX is enabled. Sure, you may say "Who gives a shit about the stupid ponytail?", but I assure you that it makes a HUGE difference. That ponytail is in your face the entire game.

Mantle was really more of a move against DirectX, not NVIDIA, but OF COURSE advertising the advantages of Mantle is going to draw customers away from NVIDIA products. So what did NVIDIA do? They struck back with Gameworks, which has tools for developers to further enhance the graphical and visual experience and is compatible with DirectX and OpenGL.

https://developer.nvidia.com/content...idia-gameworks

I don't see it any different than what AMD is doing, and has been doing for years. Have any of you had the pleasure of running a Square Enix game on both platforms? AMD has had an obvious advantage in almost all of the Square Enix releases over the past few years because they worked hand in hand with the game developers.

Really, I think it is crap for both sides. Driver optimization is a big deal when a game is released and only half of the GPU market share has an optimized driver simply because their company has positive direct financial relationship with the game developers. Tomb Raider was unplayable for NVIDIA users, as was Brink (unless you turned almost all of the graphical settings off). AMD users were recently plagued by a poor day one release of Wolfenstein: The New Order with constant game crashes and low FPS due to poor optimization.

Originally Posted by CivilWars

In the past both got access, so all 100%. Why would a game developer potentially cut out 40% of it's income/profits when they could just as easily say "we are still giving both parties access"?

I don't think the game developer wants to completely cut out any part of the market. They still want the game to well on a multitude of systems. The problem is that they can't really optimize for everything, and if they could, they would have to spend an awful lot of time doing it.

Ideally, this is why Microsoft created DirectX in the first place, to simplify how Windows programs can utilize various APIs, as well as providing the tools to develop them. The GPU developers are just finding ways to further take advantage of their own hardware now, and it is causing a bit of a split in the market. The obvious solution is an updated DirectX.

The big stink about GameWorks has been overblown. Most of GameWorks is open-source and can be leveraged by both nVidia and AMD cards. There are 2 modules that are closed source and those are for features only available to nVidia products (PhysX & TXAA).

As Heavy pointed out, both camps are equally guilty of this behavior. This article spells out the tit-for-tat that's happening and how the Forbes article is a bit overblown. nVidia isn't the one to blame for poor performance of AMD cards on Watch Dogs. The developer is. They chose to leverage GameWorks and not ensure that AMD offered similar levels of performance.

NVIDIA and AMD Fight over NVIDIA GameWorks Program: Devil in the Details | PC Perspective

Amd mantel = nvidia game works. Mantel has been solely on Amd cards claiming that is because it's in beta and some day they'll add nvidia support buy for right not it's closed source and invite only. Keyword someday, nvidia has to respond to a a duchy, passive aggressive move first made by Amd. I'd wager as a result of this (nvidia has far more extremely qualified devs and is far more scary to contest ) Amd mantel goes open and incorporates nvidia support and then nvidia game works will go open.

Bottom line, it was amd who made the first duche passive aggressive move. Nvidia just flicked them off straightforward.

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