Thread: EA's "tasteless" marketing

See also: People whining about nothing

Seriously i don't really get the big deal other then people stretching to find a way to bash EA

http://videogames.yahoo.com/events/p...-stunt/1338121

Games maker EA has incited a wave of backlash over the latest marketing ploy for their upcoming action game, Dante's Inferno.

In an effort to promote the title at last week's San Diego Comic-Con event, EA decided to run a contest asking showgoers to "commit acts of lust" with any models working at the convention's myriad booths. They were then instructed to submit photos via social networking sites like Twitter or Facebook. The winner would receive "dinner and a sinful night with two hot girls, a limo service, paparazzi and a chest full of booty," while five runners-up would have to make do with a copy of the game, a $240 gift card and assorted game merchandise.

Of course, EA gave themselves an out, noting on the official rules page that "...judges reserve the right, in their sole and absolute discretion, to disqualify any Submissions that are inappropriate for any reason, including without limitation, for depicting or mentioning sex, violence, drugs, alcohol and/or inappropriate language." In other words, don't get crazy while you commit your "acts of lust."

Unfortunately for EA, the gaming community hasn’t responded well. Twitter posts about the marketing effort have been largely negative; tweets to #EAfail have spiked, with many accusing the company of being tasteless, immature and sexist. In turn, those responsible have issued a respectful if unapologetic tweet right back:

"'Commit acts of lust' is simply a tongue-in-cheek way to say take pictures with costumed reps," it reads. "Also, a ‘Night of Lust’ means only that the winner will receive a chaperoned VIP night on the town with the Dante's Inferno reps, all expenses paid, as well as other prizes."

It's just the latest EA marketing stunt to go awry. Back in April, the company got in hot water for sending journalists illegal brass knuckles to promote their game based on The Godfather II. And at the E3 trade show in early June, EA angered Christian groups after making waves with a viral marketing campaign for -- you guessed it -- Dante's Inferno, this time featuring fake protesters.

Dante himself never had this much trouble.

And if anyone decides to complain/ask, i posted it here because it doesn't deal with a "game" and i don't consider a marketing campaign a "technology" thread

That was a dumb ass marketing campaign just asking for horny little teenagers to go get themselves a sexual predator record.

Lol, any sane marketer would know that saying "commit acts of lust" = "do inappropriate actions and take pictures" in the minds of America.
And who doesn't think "a sinful night with two hot girls" means sex? What other sin pops into your mind, gluttony?

I hit the nail on the head man

Originally Posted by bust331

Don't get your hopes up lucky, the people that make these vid's are marketers, they don't provide the full truth on the matter. They deceive, while still telling the truth. Followin' me?

their job is to get people to buy the game, at whatever the cost.

"Can you hammer a six inch spike into a piece of wood with your penis?" and what movie is that from?

Originally Posted by GM Mr. White

"Can you hammer a six inch spike into a piece of wood with your penis?" and what movie is that from?

A girl has to have standards
8)

It is. My roommate and I just watched it over netflix. He's 21 and has never seen it save the popcorn scene.

Originally Posted by GM Mr. White

It is. My roommate and I just watched it over netflix. He's 21 and has never seen it save the popcorn scene.

I feel sad after going to find what movie that line was from and found out that that was the actual name of the movie...well, I got movie to watch this weekend now!